University of Bristol. Source: Smapse

Call for Legislation on Gambling Advertising on Social Networks

A recent study conducted by researchers at the University of Bristol in the UK has shed light on the challenges posed by gambling-related content on social media platforms. The findings revealed that such content often blurs the line between regular posts and advertisements, making it difficult for users, particularly minors, to discern the promotional nature of the messages.

The study, which surveyed individuals across different age groups, revealed alarming statistics: only 43% of participants aged 11 to 17 were able to identify gambling advertisements accurately. Among adults, this figure only slightly increased to 65%.

These findings have raised significant concerns about the potential impact of gambling advertising on vulnerable populations, particularly minors. Recognizing the potential harm associated with exposure to such content, the researchers have called upon UK authorities to implement comprehensive legislation banning the marketing of gambling content on social media platforms.

By advocating for stricter regulations, the researchers aim to protect individuals, especially young people, from the harmful effects of gambling advertising and promote a safer online environment for all users.

19 March 2024, 12:00

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