New Rules for Gaming Advertising Introduced in the UK

The UK Betting and Gaming Council has adopted a new advertising code, which will come into effect in December. The authorities have emphasized a responsible approach to the promotion of online casino services and betting offices.

The focus of the new code of rules is to minimize the impact on individuals aged under 18 and 25 years. The Committee of Advertising Practice, the Broadcasting Committee of Advertising Practice, and the Advertising Standards Authority were involved in drafting the code.

Betting shops, online casinos, and other industry representatives will need to dedicate 20% more of their TV and radio advertising to safe gaming. This commitment has also been extended to digital platforms, as interaction with a younger audience is more likely in digital formats than in traditional forms of advertising.

6 December 2023, 04:00

Legal United Kingdom Betting

Legal

Other news

Gambling adverts during football matches triple in UK

29 September 2024, 16:17

Merkur Group founder to step down as chairman after 67 years at the helm

29 September 2024, 09:22

Dutch players demand bookmakers refund their money

28 September 2024, 15:14

Flutter Enters Top 3 Largest Bookmakers in Brazil

28 September 2024, 10:08