GambleAware, the UK's foremost organization dedicated to preventing and addressing gambling-related harm, is urging for stronger health warnings in gambling advertisements. This call to action follows the release of a report by an independent consortium of researchers and academics, which underscores the necessity for clearer communication regarding the risks associated with gambling.
Based on a survey of over 7,000 individuals, the report reveals widespread deficiencies in the effectiveness of current safer gambling messages. It suggests that existing notifications fail to adequately communicate the psychological harm caused by gambling.
In response, the report proposes the replacement of current marketing messages with three new health warnings designed to offer greater clarity, impact, and memorability among both the general public and individuals who gamble.
