In honor of International Women's Day, casino operator Hard Rock International is set to launch the WE ARE campaign, featuring businesswoman, director, and actress Eva Longoria as the host.
As part of the campaign, nearly a thousand performances by Hard Rock performers and employees will be organized, allowing them to speak out about women's rights and the challenges faced by female workers. The company pledges to address these issues.
Hard Rock will also release limited-edition merchandise, including T-shirts commemorating the women's campaign. Additionally, special food and beverage offerings will be available for guests attending March 8th events, such as the Pink Lace Margarita, a cocktail inspired by the partnership with Longoria. A portion of the proceeds from the cocktail sales will be donated to the Magee-Women Research Institute and the Global Gift Foundation.
Hard Rock has collaborated with the music organization Women Who Rock to host various concerts featuring female musicians as part of the celebration.
