Officials in Massachusetts are working on implementing stricter regulations to curb gambling advertising in response to the increasing issue of gambling addiction in the state. Despite efforts to crack down on misleading promotions and limit the visibility of gambling ads, advocates of the proposed rules argue that additional actions need to be taken to effectively tackle the problem.
More specifically, the suggestion is to restrict the advertising and promotion of gambling activities. The advertisements should not incite immediate urges to participate in sports betting or try one's luck in the lottery.
It is also proposed to limit the participation of all kinds of media characters in this type of advertising. This is especially true for those celebrities who might appeal to young people. There is also the idea of tracking betting and casino advertisements on social networks.
However, enforcing new regulations on gambling advertisement proves to be a difficult task. The true difficulty in overseeing the sector lies in establishing a balanced restriction rate. Excessive restrictions could potentially drive clientele towards an unmonitored and riskier marketplace.
