Affinity Interactive has appointed Scott Butera as its new President and CEO, marking a strategic move to leverage his extensive expertise spanning over three decades across various industries including gaming, hospitality, media, entertainment, and sports.
With a proven track record of driving growth and innovation, Butera brings a wealth of experience to his new role. Previously serving as the head of sports information at Affinity Interactive, he spearheaded initiatives to enhance the company's retail and business products, leading to significant increases in e-commerce sales for its subsidiary, Daily Racing Form.
Prior to joining Affinity Interactive, Butera held prominent leadership positions at renowned organizations such as MGM Resorts International, Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. His tenure at these organizations was characterized by strategic vision, operational excellence, and a relentless pursuit of customer-centric solutions.
In his statement regarding his appointment, Butera emphasized Affinity's commitment to advancing the gaming industry through cutting-edge technology and unparalleled customer offerings, both in digital media platforms and in-person gaming. His appointment reflects Affinity Interactive's dedication to driving continued growth and delivering exceptional value to its customers and stakeholders.