Aristocrat Leisure Ltd, the slot development company, has appointed Matthew Primmer as its new Chief Product Officer (CPO). In this role, Primmer will directly report to Trevor Crocker, the organization's Managing Director. Leveraging his extensive industry experience, Primmer will play a crucial role in enhancing product strategy, identifying new opportunities for the company's content, and managing investment resources.
Before taking on the role of CPO, Primmer served as the Senior Vice President of Global Products and Analytics for three years. His tenure at Aristocrat spans a total of eight years. Prior to joining Aristocrat, Primmer worked for the Canadian energy company Ainsworth. Trevor Crocker acknowledged Primmer's significant contributions to the global product leadership of Aristocrat over the past decade.
