In Brazil, a legal battle has ensued as a man files a lawsuit against football star Neymar and other celebrities, alleging that their endorsement of the Blaze online casino led to significant financial losses. The plaintiff claims to have lost $12 thousand while gambling on the platform, citing influence from promotional activities featuring Neymar and other influencers, including popular YouTuber Felipe Neto.
The lawsuit seeks not only the reimbursement of the lost funds but also compensation for moral damages totaling nearly $200 thousand. The plaintiff alleges that he was persuaded to gamble at Blaze casino after witnessing celebrities promoting the platform through live streams and videos on social media.
Of particular concern to the plaintiff was the realization that celebrities often wagered with virtual money accounts during their promotions, leading to frequent wins that did not accurately reflect the actual gambling experience. This realization prompted the plaintiff to take legal action against Neymar and the company, alleging deceptive marketing practices.
The lawsuit highlights the growing scrutiny surrounding celebrity endorsements in the gambling industry and raises questions about the responsibilities of influencers in promoting online betting platforms.
