Fanatics Poaches Gucci's Marketing Director

In a surprising move, Selena Kalvaria, the Marketing Director of the prestigious Gucci fashion house, has transitioned to Fanatics Betting & Gaming, where she will take on a similar role. While specific reasons for her unexpected move were not disclosed, Kalvaria highlighted the synergy between the sectors, noting, “There is a huge connection between female athletes, sports, and fashion, and we have a huge commercially successful business.”

This strategic hire comes as Fanatics Betting & Gaming continues to expand its footprint in the United States. The company has been actively recruiting industry experts, including former employees from DraftKings, to bolster its position in the competitive American iGaming market.

Fanatics Betting & Gaming faces the significant challenge of establishing itself and capturing market share in a segment dominated by FanDuel and DraftKings. However, with a substantial financial backing nearing $31 billion, Fanatics is poised to leverage its resources to challenge the current industry leaders and solidify its presence in the iGaming space.

Kalvaria's appointment as Chief Marketing Officer is expected to bring a fresh perspective and innovative strategies to Fanatics, blending her extensive experience in high-end fashion marketing with the dynamic world of sports betting and gaming. This move signals Fanatics' commitment to integrating cross-industry expertise to enhance its market positioning and drive future growth.