/...

Messi’s Move to Inter Miami Spurs Surge in Sports Betting

Major League Soccer (MLS) matches in 2023 witnessed an unprecedented surge in betting, following the transfer of football legend Lionel Messi to Inter Miami, where he plays as a forward.

Betting firm Kambi reported a 33% increase in the number of bets compared to the same period in 2022, with Messi’s mid-season transfer being a key factor. In Latin America, particularly in Messi’s home country of Argentina, the volume of bets increased by 135%.

Compared to other professionals, Messi also "won": bets on him were 140% higher than on Los Angeles striker Denis Buanga, who was the second most popular in football betting.

12 December 2023, 23:00

People Sports Soccer Betting

Other news

Gambling adverts during football matches triple in UK

29 September 2024, 16:17

Merkur Group founder to step down as chairman after 67 years at the helm

29 September 2024, 09:22

Dutch players demand bookmakers refund their money

28 September 2024, 15:14

Flutter Enters Top 3 Largest Bookmakers in Brazil

28 September 2024, 10:08

DraftKings to Pay $200,000 Fine Over Social Media Post

27 September 2024, 15:41

Star Entertainment Group Reports Financial Downturn

27 September 2024, 10:54

Norfolk casino project approved by Architectural Review Board

26 September 2024, 14:37

Flutter Entertainment aims to triple profits

26 September 2024, 09:19

Five social casino ads banned in UK

25 September 2024, 10:27

Brazil's WA.Technology Acquires Onseo

24 September 2024, 17:24

ESPN Bet Could Launch in New York by Weekend

24 September 2024, 08:30

EveryMatrix Appoints Former Entain Employee as Product Director

23 September 2024, 17:03

US reports growing gambling industry revenues for the month

The American Gaming Association (AGA) has published its revenue report for July, revealing that the industry generated a record $5.7 billion during this period. Additionally, ...

23 September 2024, 08:37

Prominent Casino Player to Host Show with SportsGrid

Renowned casino influencer and YouTuber Brian Christopher is collaborating with SportsGrid, the first 24/7 sports betting network in the U.S. that offers a wide range of ...

22 September 2024, 15:00

One of Germany's states has been given the green light for online casinos and poker

Schleswig-Holstein has become the first German state to grant licences to commercial operators for offering online casino and table games. Tipico, BluBet, Cashpoint, and Skill ...

22 September 2024, 09:30

Articles

Why will the Snaitech deal double Flutter's market share in Italy?

Analysts have welcomed Flutter's acquisition of Italian B2C business Snaitech for €2.3 billion, which took place in mid-September. Flutter can now double its market share in ...

26 September 2024, 16:00

Hiring Talent from Different Industries: Why and How?

At Pepper Partners, a leading iGaming CPA network, the team consists of professionals from various industries. For instance, our Chief Commercial Officer (CCO) joined us from ...

26 September 2024, 09:09

The Social Casino Phenomenon: Real Money and Databases for Bookmakers

In the gambling industry, the Free to Play model is not dependent on turning players into gamblers for profitability, according to a columnist for the specialised publication ...

20 September 2024, 17:18

Dividing the Peruvian Pie: Who Will Take Over the Market After the Regulatory Law?

Gonzalo Perez, the CEO of Peruvian powerhouse Apuesta Total, believes that the new regulated online market in Peru will likely see dominance from just three or four major ...

20 September 2024, 14:10

Expert Opinion: Why Betting Can't Survive Without AI Analysis of Sports Data

In his opinion column, IGB expert Tom Waterhouse explores the significance of sports data analytics and data providers within the evolving landscape of sports betting. He ...

13 September 2024, 11:00