Messi’s Move to Inter Miami Spurs Surge in Sports Betting
Major League Soccer (MLS) matches in 2023 witnessed an unprecedented surge in betting, following the transfer of football legend Lionel Messi to Inter Miami, where he plays as a forward.
Betting firm Kambi reported a 33% increase in the number of bets compared to the same period in 2022, with Messi’s mid-season transfer being a key factor. In Latin America, particularly in Messi’s home country of Argentina, the volume of bets increased by 135%.
Compared to other professionals, Messi also "won": bets on him were 140% higher than on Los Angeles striker Denis Buanga, who was the second most popular in football betting.
12 December 2023, 23:00
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