Bookmaker Fun88 has announced that celebrity basketball player Tony Parker will become the official representative of their brand in the Asian market. As part of this partnership, Parker will take part in various promotions and events.
Parker, who is a four-time National Basketball Association (NBA) champion and was previously a star player for the San Antonio Spurs, has stated that he is taking his new role extremely seriously. The iconic player spent 18 years in the NBA, 17 of which were with the San Antonio Spurs. Parker participated in five NBA Finals and won the MVP award in 2007.
The player has over 2 million followers on Twitter, 3 million on Facebook, and 1 million fans on the Chinese platform Weibo.Fun88 has experience in basketball and other international sports. The company has been actively involved in global sports marketing for a decade and has long-term partnerships with two Premier League clubs, Tottenham Hotspur and Newcastle United. In addition, Fun88 has also partnered with sports legends such as Iker Casillas, Steve Nash, and the late Kobe Bryant, as well as the OG Dota 2 cyber sports team and cricket stars Daren Sammy and Dale Steyn.
A Fun88 spokesperson expressed his enthusiasm for this collaboration, saying, "We are very excited to continue our partnership with Tony and are confident that his presence will make our brand even more recognizable and popular.
He is one of the most successful athletes in the history of his country and is hugely popular around the world. We are confident that Fun88 fans and users will be delighted to see Tony sharing his love of sport on social media."
