PrizePicks, the leading fantasy sports operator in the United States, has inked a multi-year partnership deal with bantamweight champion Sean “Suga” O’Malley. The collaboration coincides with O’Malley’s recent championship match and marks the launch of the "Less Talk, More Action, More Suga" campaign by PrizePicks. Notably, O’Malley participated in the inaugural PrizePicks World Championship.
Adam Wexler, co-founder and CEO of PrizePicks, emphasized the significance of the partnership, stating, "Our collaboration extends beyond mere sponsorship; it represents a unique opportunity to engage with exceptional individuals and deliver entertaining experiences for the PrizePicks community."
Expressing his enthusiasm for the collaboration, O’Malley stated, "I was a fan of PrizePicks' games before partnering with them." The partnership entails the creation of personalized content for social media platforms, integration into O’Malley's popular Sean Reacts videos on YouTube, and appearances at various events.
