In an exclusive interview, Danil Emelyanov, the head of Betby'sartificial intelligence laboratory, discussed harnessing AI potential and the role of personalization in gaming processes. Gambling Insider delved into the effective tasks AI can perform and what remains within the realm of professionals.
How much do you believe AI technology can assist operators in running more efficient and profitable businesses?
The significance of artificial intelligence technologies in enabling operators to run more efficient and profitable businesses cannot be overstated. Emelyanov stressed the need to fully exploit AI's potential across all aspects of player activity for the sustainability of sportsbooks. This shift towards hyper-personalized services aligns with the changing preferences of gamers, who seek the most engaging entertainment experiences akin to platforms like Spotify, Netflix, and Amazon. Emphasizing the intersection of media, e-commerce, and entertainment, he positioned sports betting as a crucial element in this landscape.
The impending revolution in the sports betting industry revolves around personalization of the gaming experience. Automated personalization, driven by AI data analysis, grants gamers advantages from acquisition to retention and optimization.
Introducing AI into bookmakers' activities opens up numerous opportunities. It enables the retention of a larger player percentage, predicts gamer outflows efficiently, enhances engagement through personalized recommendations, and facilitates early detection of suspicious player behavior during betting. These areas represent challenges where traditional approaches often fall short.
How crucial will artificial intelligence be in enhancing the user experience, including personalizing gamers' statistics based on the analysis of their gaming behavior?
Regarding user experience improvement, particularly in personalizing gamers' statistics based on gaming behavioranalysis, AI plays a transformative role. Through meticulous analysis of past user interactions, AI allows platforms to craft personalized experiences for each gamer based on their preferences. Achieving this high level of personalization necessitates AI tools considering diverse data, including betting preferences and personal choices related to teams, sports, leagues, or tournaments.
Constant development in AI algorithms, driven by studying user behavior and adapting to it, results in more accurate programs. AI recommendations for players become more targeted, encompassing odds and content selection. This simplifies user searches and contributes to a more interesting, enjoyable, and engaging overall experience.
Can AI alone aid operators in customer retention, or is human interaction crucial for retention?
AI holds substantial potential in assisting operators with customer retention, yet acknowledging the complementary roles of AI and humans is essential. AI excels in processing extensive data, identifying patterns, and automating routine tasks. In terms of customer retention, AI can analyze user behavior, predict preferences, and facilitate the creation of personalized experiences that effectively attract and retain customers.
While AI can automate various user experience aspects, human oversight is indispensable. This ensures compliance with ethical standards, prevents algorithm bias, and addresses unexpected problems beyond AI's capabilities.
Thus, AI is best seen as a set of tools: algorithms generate valuable insights for bookmakers to optimize retention strategies. In the future, AI's capabilities may extend to analyzing the likelihood of a gamer discontinuing the game, their willingness to spend on a bet, or becoming a VIP bettor. However, human input remains vital for strategic decision-making.
With Betby offering eSports betting options, especially at Betby.Games, can artificial intelligence facilitate the transition from conventional sports betting to eSports betting?
Betby's eSports options, notably at Betby.Games, foresee AI playing a role in transitioning from traditional sports betting to eSports. AI technologies are poised to disrupt the conventional betting content concept, offering personalized recommendations across various sports, including live and eSports events. For instance, introducing an eSports game based on the Champions League allows AI to generate special promotions related to Betby.Games events, facilitating cross-selling of different content categories.
Considering the significance of regulation and compliance in the online gaming industry, how can AI algorithms simplify the process of risk management?
Regulation and compliance are paramount in the online gaming industry, and AI algorithms can simplify risk management. Leveraging AI and process automation, operators can dynamically formulate accurate odds in real time. Self-learning AI, through sophisticated algorithms, analyzes historical data to comprehend the likelihood of specific events.
By autonomously creating detailed behavioral profiles of bettors, AI aids in assessing the risk level they pose to the bookmaker. This automation provides critical insights to safeguard the business, eliminating the need for manual data analysis. The scale of manually profiling thousands of player accounts in real time becomes nearly impossible for operators, making AI crucial in simplifying and enhancing the accuracy and efficiency of this process.
