In an exclusive feature by IGB, the innovative approach of EveryMatrix in addressing business challenges, spearheaded by CEO Ebbe Groes, is brought to light. This approach, characterized by a fundamentally new perspective on problem-solving, aims to transform EveryMatrix into a more efficient and profitable enterprise.
At the core of this transformation is the restructuring of EveryMatrix into a decentralized business model comprising nine distinct divisions. These divisions operate with a high degree of autonomy, allowing them to focus on their respective products and services while streamlining decision-making processes and fostering agility.
According to COO Alina Alexandru, this decentralized structure empowers separate teams to work autonomously, with dedicated individuals within each division responsible for implementation in alignment with the company's roadmap. This approach eliminates the cumbersome decision-making chain often found in traditional IT companies or software vendors, enabling EveryMatrix to swiftly adapt to the dynamic demands of the gambling industry.
Flexibility is deemed paramount in the fast-paced world of gambling, where regulatory frameworks and market dynamics are in constant flux. Alexandru emphasizes that EveryMatrix's organizational structure is designed to facilitate rapid adaptation and flexibility, ensuring the company remains responsive to regulatory changes and market fluctuations.
As the link between various departments, Alexandru plays a crucial role in coordinating cross-divisional projects and aligning strategic goals across the organization. Alongside other key leaders like Chief Architect Tim Walls, she oversees project and process management, facilitating collaboration and driving the realization of EveryMatrix's strategic objectives.
In essence, EveryMatrix's decentralized structure, underpinned by strong leadership and collaboration, positions the company for sustained success by enhancing efficiency, adaptability, and innovation across its diverse portfolio of business units.
TippmixPro: Elevating EveryMatrix's Sportsbook Portfolio
While OddsMatrix marked EveryMatrix's initial foray into the gaming industry, the company's reputation soared with its renowned casino and gaming offerings. However, since 2018, EveryMatrix has undertaken a comprehensive restructuring of its sportsbook offerings, culminating in landmark tier-one deals with prominent entities such as the Hungarian national lottery TippmixPro and Bet-at-home from Betclic Everest Group. These partnerships, alongside the notable deal with Norsk Tipping in 2016, underscore the success of EveryMatrix's revamped operating strategy.
Ivan Rozich, head of the OddsMatrix sales department, spearheads the introduction of an updated and expanded sportsbook product, along with cultivating a robust customer base. Positioned as a top contender among sportsbook providers, OddsMatrix aims to disrupt the industry by offering innovative solutions that set it apart from competitors.
Partnerships like TippmixPro exemplify the type of collaborations Rozic seeks—long-term commitments built on synergistic relationships rather than fleeting opportunities. With a decentralized structure in place, Rozic leads a dedicated sales team equipped with in-depth knowledge of the products they sell. This specialized approach ensures that prospects receive prompt and accurate responses tailored to their specific needs, fostering positive interactions and solidifying partnerships.
Within the decentralized structure, the sales team evolves into product experts, striving to comprehend the intricacies of each customer's requirements and assess the potential for mutual benefit. This discerning approach, driven by a commitment to evaluating projects from both perspectives, underscores EveryMatrix's dedication to sustainable growth and client satisfaction.
As EveryMatrix continues to expand its sportsbook portfolio and forge strategic alliances, Rozich and his team remain steadfast in their pursuit of excellence, guided by a shared vision of driving innovation and delivering unparalleled value to clients and partners alike.
A Strategic Focus on Product Expertise
The recent successes of EveryMatrix in securing partnerships with lottery operators underscore the emergence of the lottery vertical as the next frontier for development within the company. The appointment of Nikolina Gabelica as the head of lotteries in January of this year signifies EveryMatrix's commitment to cultivating product experts to drive growth in this segment.
With over two decades of experience in the B2C industry, particularly within the Croatian national lottery Hrvatska Lutrija, Gabelica brings a wealth of knowledge and insights into customer needs and preferences. This customer-centric approach is instrumental in shaping the strategic direction of LotteryMatrix, as Gabelica emphasizes the importance of understanding customer specifics and needs in the B2B landscape.
According to Ebbe Groes, CEO of EveryMatrix, this deep understanding of the lottery vertical positions LotteryMatrix as a potential disruptor and transformer within the industry, challenging established players like IGT and Scientific Games. Groes highlights the lack of competition in the sector and sees an opportunity for LotteryMatrix to introduce innovative solutions and invigorate the market.
While acknowledging the challenges ahead, Groes remains optimistic about the prospects of LotteryMatrix, buoyed by the company's track record of success and the untapped potential within the lottery sector. As EveryMatrix continues to expand its presence in this vertical, guided by Gabelica's expertise and strategic vision, the stage is set for transformative growth and increased competition in the lottery segment.
Pioneering Innovation in the Gambling Industry
In an industry often characterized by tradition and a lack of product innovation, EveryMatrix stands out by offering unique, exciting, and modern solutions akin to those of leading casino operators. CEO Ebbe Groes emphasizes the need for the sector to keep pace with evolving trends and technologies, highlighting the challenge faced by lottery operators in particular.
The decentralized structure of EveryMatrix has been instrumental in driving success, enabling the company to leverage the strong performance of its casino and other divisions to support innovative projects like the lottery vertical. This approach has not only bolstered EveryMatrix's financial strength but has also delivered tangible benefits to lottery customers such as Norsk Tipping and Veikkaus.
Groes's forward-thinking mindset is evident in EveryMatrix's strategic expansion efforts, with the development of a live dealer product already underway alongside the lottery project. Each successful initiative catalyzes further growth, while projects that do not meet expectations are swiftly closed to minimize the impact on the overall business.
While many industry giants are scaling back their mergers and acquisitions to simplify their operations, EveryMatrix has charted a different course by pioneering a new approach to addressing challenges in the gambling market. Rather than relying on vertical integration, EveryMatrix focuses on fostering innovation and delivering cutting-edge solutions that resonate with customers and drive industry evolution.
