Game design is a field that applies not only to "regular" computer games. In the field of iGaming it is even more important to keep the player's attention because we are talking about money betting. If the design or interface of the game seems unattractive to the user, he will simply close the window of the application or browser, without even touching the bets. At the same time, game art can help promote games, make them more exciting, and get positive feedback from users.
What is game art?
Appealing to your target audience starts with this question. A seemingly simple one. And yet: what is game art?
In the first place, art. The second is the balance of everything that will happen in the game. You'll need:
- Concepts - primary understanding of how the final project will look like.
- Characters - you can't do without them now, people get attached to people (or animals, fictional characters, but in any case you need personification and communication).
- Environment - it also implies atmosphere, because noir style and Jolly Farm are definitely different.
- 3D models - 3D images and textures create realism.
- 2D and 3D animation - bringing characters, textures, and environments to life in the game.
- Lighting - color, shadows, and light.
- Visual effects - animating elements in addition to characters.
All of this should work together. In a unified style. Animations must be smooth, and realistic, but at the same time attract attention. Characters - to cause the right emotions. The environment creates the effect of immersion, etc. Only in this way, the game will be interesting for the user.
What does your audience need?
There is no single answer. Earlier there was a study that the needs are different - some people chase speed, and some people, such as women over 50, like methodical and quiet pastimes even in gambling games.
Therefore, each game should focus on its target audience. Here is what you will need to know about potential customers:
- Where are they from? What are the characteristics of their culture?
- What are their behavioral patterns and gaming habits?- How willing are they to take risks, or do they just want to kick back and relax?
- Do they like bingo, slots, table games, crash games, or generally video games with live dealers - poker, blackjack, baccarat, etc.- How many times a day, week, or month do they visit casino sites and apps?
- How long do they stay to play?
Only by gathering all this information, you can target the game to a specific target audience. Of course, an online casino can acquire different titles to capture as many different "types" as possible. However, the developer focuses only on a specific target audience to please them.
The importance of feedback
Players are willing to share their opinions. They are eager to play a new game, especially if they are given free spins or other bonuses. This is an opportunity to do extensive testing and gather opinions. Relate feedback to your CA. You shouldn't try to please everyone. Provocative game design with naked beauties is unlikely to appeal to women over 50, who came quietly and peacefully to play bingo. But if you initially aimed at young men (18-25), then the negative feedback from other categories of users can be ignored.
You should be especially attentive to feedback of the type:"I don't understand where to click" or "I'm confused, I don't understand what to do". This is a question about UI/UX-interfaces. Gambling should be simple and intuitive for both beginners and pros.
Try to captivate the players
Yes, it's important to stay up to date with all the new products and trends. That's obvious. But the best games are the ones that are ahead of the trends and set them. This will require staying just ahead of the mainstream industry. Just the game design, art and artistic skills of the development team can help stand out from "everyone else". If the user is captivated, they will come back for more and more. This includes the power of art - game art in the iGaming industry.
