In an exclusive interview with Focus Gaming, Mikael Aznauryan, the Product Director of Imagine Live, delves into the company’s achievements in 2023 and highlights a unique product that has resonated well with customers.
Q: How do you rate 2023, the year of Imagine Live's launch?
A: We started the year by attending ICE London and several other key exhibitions. The Imagine Live team accumulated significant air miles, emphasizing the importance of meeting industry representatives, building relationships with partners, and introducing them to the Imagine Live solution.
Q: What were the high points of the year, and what challenges did you face?
A: The year brought several positives, including MGA approval for games like Blackjack, Classic Roulette, Auto Roulette, Baccarat, and Dynamite Roulette. The introduction of American Roulette, with its 1920s charm, stood out. The hosts, dressed in glamorous 1920s outfits, added excitement to the gaming experience.
Q: What key features differentiate Imagine Live from other premium online casinos?
A: Imagine Live places the player at the center of the casino experience and gambling lifestyle, focusing on high-quality content and attention to detail. Continuous improvement is a core principle to better serve partner players.
We strive to ensure that the player is the center of attention of the casino and the entire gambling process.
Mikael Aznauryan, Product Director at Imagine Live.
Q: What are the current customer requirements for online casino functionality, and how does Imagine Live meet these demands?
A: Understanding clients through market research is crucial. Imagine Live leverages its team's extensive experience in land-based and online casinos, listening to gamers' opinions and encouraging feedback. Player behavior is influenced by the desire for a unique live gaming experience and engaging presenters.
Q: The recent unveiling of a state-of-the-art live casino studio received positive feedback. How was the public reaction?
A: The launch was well-received, with thematic features capturing the attention of partners and players alike. Innovations increased gaming entertainment levels, resulting in heightened player engagement and retention.
Q: The robotic arm, a signature product, offers clear benefits for operators and players. Can you elaborate on its advantages?
A: The robotic arm, presented at ICE London, boasts superior accuracy and speed compared to existing models, enhancing the overall gaming experience. Players feel as though they are at a land-based casino table.
Q: What are Imagine Live's plans for 2024?
A: In early 2024, Imagine Live plans to open more studios, doubling desk capacity to meet growing business inquiries. Additional games and product features will be showcased at ICE London, reflecting the continuous evolution of Imagine Live's offerings.
