Artificial intelligence is gaining momentum. Almost every industry is utilizing the capabilities of this technology - from mining to entertainment. Online casinos are not left out. Artificial intelligence can solve many problems and improve the gaming experience. Moreover, experts have already identified the main directions of artificial intelligence development in this sphere.
Improving the process of player identification
Since the industry is connected with money, the issue of "recognition" and identification is quite acute. Nowadays, a two-factor system is traditionally used. But it makes mistakes, including those related to the human factor. Artificial intelligence will help improve recognition - including by face and other characteristics that are virtually impossible to fake. This will help reduce the risks of human error, including lost passwords and changed phone numbers.
Smart Feedback
You can only improve customer service if you get feedback from your customers. Unfortunately, this procedure is not so simple. “Good" feedback appears statistically less often - human psychology plays no small part. If everything is good, people don't write positive reviews. Many prefer only to scold when something goes wrong. Artificial intelligence helps to improve getting feedback, both positive and negative. Technology will require less effort from the player himself.
Detecting cheating
One of the pressing problems of the iGaming industry is scammers. They make phishing sites and use different technologies to lure personal data from players. This, among other things, reduces trust in online casinos in general. Artificial intelligence will help to identify scammers - phishing, fake gambling establishments, etc. even before "live" people fall into the trap. Any vulnerabilities will be much easier to detect if AI takes care of it, because it reacts faster, not missing what a human might not notice.
Detailed reports
Analytics is one of the most important aspects that help you understand if any company is heading in the right direction. How popular an app or a game is, how players behave, how they react to advertising - all this needs to be constantly analyzed. Only decision-making functions will now remain for humans. And the routine work of collecting data and drawing up detailed graphs and reports will be taken over by artificial intelligence. This will save time.
Online casinos will be able to invest more effectively in the development of applications, and sites in the launch of advertising.
No industry will be without artificial intelligence in the future. This is good news for both casino owners and players. The former will be able to invest money more precisely and get more profit. Players, on the other hand, will get reliable and safe games where they can relax without worrying about cheaters and other problems.
Frequent questions
Why is AI important in the iGaming industry?
Artificial Intelligence is used in all industries. Online casinos and betting shops should and will incorporate it to improve player safety, speed up feedback processing, and optimize their operations.
When will AI be implemented?
The process is already underway, artificial intelligence will only improve with time.
Who will benefit from the use of AI in the gaming industry?
All parties: both online casinos and players. The former will get the opportunity to save on advertising and get quick feedback. The latter will have the opportunity to share their opinions, which are guaranteed to be heard, as well as a lower risk of encountering scammers or other problems.
