Betano Set to Enter UK Market in Collaboration with BVGroup

Betano, a prominent brand in the online gambling industry, is poised to make its debut in the UK market through a strategic partnership between its parent company Kaizen Gaming and technology provider BVGroup. This collaboration aims to leverage Betano's global brand recognition alongside BVGroup's expertise as the owner of BetVictor and its proprietary technology.

Betano's expansion into the UK market marks a significant milestone for the brand, which has already established its presence across Europe, Africa, and the US. The decision to enter the UK market follows Betano's recent sponsorship deals, including becoming the official sponsor of Euro 2024 UFA and the CONMEBOL Copa America's Cup.

Julio Iglesias Hernando, Chief Commercial Officer of Kaizen, emphasized the importance of selecting the right partner for a successful launch in one of the world's largest regulated online gaming markets. Hernando likened the endeavor to competing in the Premier League and expressed confidence in the partnership with BVGroup.

By joining forces with BVGroup, a reputable and established company in the UK gambling sector, Betano aims to navigate the complexities of the UK market and establish a strong foothold. The collaboration signifies Betano's commitment to growth and expansion into new territories while delivering a premium gaming experience to players in the UK.