(PartyPoker)

Entain to Sell Poker Platform PartyPoker Amid Declining Profitability

Entain, a British betting and gambling holding company, is reportedly planning to sell its poker platform, PartyPoker. Sources suggest that the decision is driven by the platform's lack of profitability. PartyPoker, once among the world's most popular poker platforms, has experienced a decline in recent years.

Insiders familiar with Entain's internal affairs claim that the decision aligns with the company's recent strategic shift, following changes in leadership and the appointment of a new board of directors. While the exact details of the new strategy are yet to be officially disclosed, the move to sell PartyPoker is seen as a part of the company's evolving focus.

Additionally, reports indicate that Entain is open to proposals for other assets that may not align with its integrated strategy. This includes brands like Eurobet, Crystalbet, SuperSport, and potentially even Coral, one of Entain's major businesses. The sale of PartyPoker is expected to involve a price considered "insignificant" in relation to the overall business cost.

7 March 2024, 10:10

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