Partnership between Soft2Bet and AGCO. Source: Soft2Bet

Soft2Bet Enters Ontario Market with Tooniebet.com Launch

Soft2Bet, a leading online betting software developer, has received official registration from the Alcohol and Gaming Commission of Ontario (AGCO), paving the way for the launch of its business in the province. With this milestone, Soft2Bet is poised to introduce its Tooniebet.com brand to the Ontario market.

Elisabeth Isaksson, Head of Compliance at Soft2Bet, hailed the registration with AGCO as a testament to the diligent efforts of the company's teams. The move comes as Ontario emerges as an increasingly attractive destination for businesses in the online betting industry. In the fourth quarter of 2023 alone, operators reported a notable 21% surge in bets, reaching C$17.2 billion ($12.7 billion), along with a 22% uptick in gaming revenue, totaling C$658 million.

Looking ahead, Soft2Bet is focused on expanding its footprint across North America, with plans underway to secure a license in New Jersey. This strategic expansion underscores the company's commitment to establishing a strong presence in key markets and delivering exceptional gaming experiences to players.

31 March 2024, 09:04

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