Tabcorp & OpenBet partnership. Source: Asia Gaming Brief

Tabcorp Partners with OpenBet to Advance Betting Technologies

Tabcorp, the Australian bookmaker, has chosen OpenBet as its provider of betting and trading systems for its flagship Tab brand. OpenBet's suite includes a fixed odds betting platform and trading platform, which will be integrated into Tab's online service.

By leveraging OpenBet's technology and services, Tabcorp aims to enhance flexibility, scalability, and the speed of product delivery to users. The partnership entails a dedicated support team collaborating closely with Tab, with the goal of achieving improved operational efficiencies and streamlining processes through OpenBet's solutions.

This collaboration comes at a crucial juncture for the Australian brand, which recently faced challenges including the departure of CEO Adam Rytenskield amid allegations of offensive and inappropriate behavior in the workplace.

27 April 2024, 09:00

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