Golfer Justin Thomas Joins Fanatics Sportsbook as First Athlete Ambassador

Fanatics Sportsbook has secured its inaugural athlete partnership with professional golfer Justin Thomas, just in time for an upcoming PGA event. The timing of this collaboration aligns perfectly with Fanatics' recent enhancements to its sports betting product, coinciding with Thomas' connections to Kentucky and the bookmaker's status as the official betting operator of the PGA Tour.

Expressing his excitement about the partnership, Justin Thomas remarked, "I am thrilled to become the first official partner of Fanatics Sportsbook. Whether it’s football, basketball, or golf, I’m a huge sports fan. So I’m looking forward to immersing myself in the world of Fanatics and interacting with their customers."

Fanatics Sportsbook has introduced improvements to its golf product, featuring enhanced data visualization through a real-time event center providing shot-by-shot data, similar to other leading sportsbooks. Additionally, the introduction of the odds factory aims to offer a wider array of betting markets with accelerated withdrawal and settlement speeds, further enhancing the user experience.