Partnership between Barrichello and SOFTSWISS. Source: SOFTSWISS

SOFTSWISS Appoints Rubens Barrichello as Non-Executive Director for Latin America

SOFTSWISS, a prominent iGaming solutions provider based in Belarus, has made a significant addition to its team by appointing legendary Brazilian racing driver and former Formula 1 competitor Rubens Barrichello as its non-executive director for Latin America. This strategic move aims to bolster the company's presence in the region and capitalize on Barrichello's extensive experience and network.

With a keen focus on the burgeoning Brazilian gambling market, SOFTSWISS aims to tap into the projected €2.3 billion gross revenue expected by 2026, as forecasted by TGM Research. Leveraging Barrichello's expertise, the company plans to enhance its products and introduce innovative solutions to meet the evolving needs of the industry. Moreover, Barrichello will play a crucial role in advocating for responsible gaming practices.

Born in Sao Paulo in 1972, Rubens Barrichello boasts an illustrious racing career, having clinched the vice-champion title in the Formula 1 World Championships in 2002 and 2004, along with multiple other accolades, including championships in the Brazilian Stock Car Series. His wealth of experience and reputation make him an invaluable addition to SOFTSWISS as it seeks to expand its footprint in Latin America.

24 April 2024, 10:40

People Latin America

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