A boy in uniform and with a Monterrey club scarf. Source: Forty One Magazine

Codere Expands Presence in Mexican Market with Monterrey Rayado Partnership

Spanish operator Codere is solidifying its position in the Mexican market by becoming the primary sponsor of the Monterrey Rayado women's team. This move marks an extension of Codere's collaboration with the football club, as the company will now serve as the club's main betting partner for the next four seasons.

The partnership between Codere and Monterrey began in 2021 with the aim of boosting brand visibility and increasing fan engagement through the club's widespread popularity. Alberto Telias, Head of Marketing at Codere Online, expressed his enthusiasm for the expanded partnership, stating, "We are delighted and proud to expand our partnership with such an important organization as Monterrey Football Club."

Telias highlighted the significant role that Monterrey has played in Codere's growth within the Mexican market, crediting the club's success and influence in Liga MX and international tournaments for contributing to Codere's strong presence in the country. He emphasized that Codere.mx has emerged as one of the leading online gaming operators in Mexico, thanks in part to the collaboration with Monterrey.

20 March 2024, 18:00

Marketing and Ads Sports Mexico

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