Sweden's Leading Operator Announces Partnership with Supermodel

ComeOn Group, Sweden's premier operator for sports betting and online casinos, has entered into a partnership with supermodel and Hollywood star Victoria Silvstedt to promote the Lyllo Casino brand.

Silvstedt, a former Miss Sweden and Playboy Playmate of the Year, will play a key role in the brand’s marketing efforts, alongside actress and designer Caroline Ginning. The duo will star in a new commercial focused on strategising Lyllo Casino's entry into the American market.

Efi Peleg, Chief Marketing Officer of ComeOn Group, expressed her excitement about Silvstedt becoming the brand's ambassador, highlighting the model's energy and sense of humor as aligning perfectly with the ethos of Lyllo Casino. "We are thrilled to welcome Victoria to our team of brand ambassadors. This partnership transcends simple collaboration; it encapsulates everything Lyllo stands for—a fun and vibrant gaming experience," Peleg stated.

With the backing of high-profile celebrities, Lyllo Casino aims to establish itself as not just a gaming platform, but a lifestyle brand that represents enjoyment, excitement, and a hint of glamour. The association with a renowned supermodel is expected to give Lyllo a competitive edge in an increasingly crowded marketplace, enhancing its visibility in international markets.