What the European gambling market reveals

Europe is an inspiring and lucrative market for the iGaming industry, offering all sorts of investment opportunities. The gambling market in Europe is expected to grow in 2022, with total gross revenue increasing by 23% to €108.5 billion. This is partly due to the growth of online gambling, which increased revenue by 8% over 2021 to €38.2 billion.Several European countries, such as Denmark and Sweden, have clear rules and regulated markets where both online casinos and sports betting are popular.

The Baltic countries are also growing economically and provide licenses for both online casinos and betting shops.Different countries have their own peculiarities. For example, Latvia has many slot machines and wants to restrict access to gambling to combat problem gambling. Italy is known for its strict regulatory framework and Malta is known as a global gambling jurisdiction.Some countries, such as Romania, offer fully regulated markets with clear rules and licensing requirements.  

Many countries are actively updating gambling laws and regulations to keep up with modern requirements and ensure responsible gambling. The UK, one of the largest gambling markets in the world, is adapting to the new Gambling White Paper which revises legislation.

Earlier statistics showed that slots are becoming less popular in Europe, losing out to other games.